
I had the privilege of viewing an owner receive "marketing solutions"
from a spokesperson of an "ads on the back of your receipts" company.
It is crazy to see the way companies sell there "solutions" to
companies. First of all, they get a bunch of "charming females" to
call up the business and set up a time to discuss "possible
solutions". She arrives and sits down with her portfolio of marketing
tools and waits for the owner to cut a space of his time for her. She
then like carries on with this stupid thread of how she runs "her"
business to best suit yours and how every one who shops at Bruno's 50
miles away will be stopping at your shop on the way home because they
saw your free coffee on the back of the receipt. "Think of the
possibilities: thousands of shoppers will be receiving your coupon and
most all of them will view your ad. How can you not increase business?
for only $300 a month, your definitely going to make big bucks off our
company. Oh, here, don't make up your mind now, let me give you my
card thats been soaked in perfume. I'll handwrite my number on it
since its a generic corporate card, and besides, its more personal
this way." She then asks how business is going and states all of the
stupid lines like, "well your in a great location only minutes from
Kroger" and "oh, we only offer this to select companies so that
shoppers will see each ad on the average size, 3 foot receipt." As she
walks out the door, she blows a kiss goodbye. OK, thats stupid to me.
The owner actually falls for this kind of stuff?
These advertising schemes often seem to work and it seems so stupid to
me that is actually does. How could any business owner fall for the
sensually enhanced marketing schemes of a crafty company? It is
everywhere, corrupting the way business is done from one company to
the other. Does pasting hot girls with sparkling smiles on toothpaste
increase sales? I bet it does. Whats up with the world? Cant they get
people to buy their toothpaste without this false advertising venture?
I think everybody should stop putting this kind of emphasis on all
their products. It gets on my nerves. OK, I'm off my soapbox.